Salem Brewery Association , header - image

 

History of the Salem Brewery Association

Samuel Adolph founded the first Salem brewery in 1866 as the Pacific Brewery, located at on the south side of Trade Street, between Cottage and Church. When Adolph's brewery burned in 1869, he rebuilt and named it the Salem Brewery, but relocated to the southeast corner of Trade and Commercial, three blocks west from his old location.  In 1885 Adolph sold the brewery to two of his employees, Maurice Klinger and Seraphin Beck. They then renamed it the Capital Brewery, shown in the photo below. Later, the partners purchased a lot across the street on the northeast corner of Trade and Commercial (268 South Commercial St.) where they constructed a larger brewery that, by 1891, had an annual output of 3,500 barrels. As late as 1899 the new facility produced mainly draught beer but also had a small bottling plant behind the brewery which could bottle three or four barrels in ten hours. They also had  an attached saloon for locals to enjoy the freshest Salem Beer at 5¢ a glass.

Capital Brewery, with owners, c.1895 - image  
 
Seraphin Beck is 4th from the left and Maurice Klinger is shown at far right.
 

Seraphin Beck died in early 1900, at which time the partnership of Klinger & Beck was dissolved and the property sold at public auction.  Beck's widow, Margaret retained the property with a $29,000 bid. She operated the Capital Brewery & Ice Works as a sole proprietor until selling out in June 1902 for the sum of $75,000.
The purchase was made by Leopold Schmidt (of the Olympia Brewing Company) through his agent, Stanislaus T. Zynda, of Whatcom, WA. Zynda spent the previous three years as superintendent of Whatcom Brewing & Malting, departing upon that brewery's takeover by the Bellingham Bay Brewery in April of '02.
In July a new corporation was formed with L. F. Schmidt, president; S. T. Zynder, secretary and manager; and E. Eckerlin, treasurer. The Kola Neis Hop Company of Albany, OR was also a major stockholder. The new company immediately set about to increase the capacity of the plant to 10,000 barrels/year, to double the capacity of the ice plant, and to add a bottling house with a capacity of 150 dozen/day. With the addition of a Southern Pacific rail head and the plant upgrades, Leopold proceeded to make the Capital Brewery & Ice Works the center piece of his new Salem Brewery Association.
Note:  Stanislaus Zynda remained with the Salem Brewery until 1904 when he relocated to Juneau, AK where he soon became proprietor of that city's Eagle Brewery.
See also the  Biography of Leopold Schmidt.

Pre-pro Salem Beer label - image

To supervise this new branch operation, Schmidt sent one of his most trusted associates, Frank M. Kenney, who had been Olympia's secretary. Kenney became the brewery president, with Frank G. Deckebach, vice-president. In 1906 the brewery's secretary was William Schuldt, but with the startup of the Acme Brewing Company in 1907, Schuldt was sent to San Francisco to oversee that operation as secretary/manager. Kenney and Deckebach continued to manage the plant until state-wide Prohibition closed the brewery in 1915.

Salamander Brau label - imageTheir flagship brand remained "Salem Beer", brewed with locally grown hops. They also made another beer called "Salamander Braü" with a Germanic style label (thumbnail at right). This alludes to the drinking ritual of German university students called "rubbing the salamander." Drinkers of the day would have understood the reference, but here's an explanation from John McGregor:

The word "salamander," in this case, is derived from the term "Sauft alle mit einander" (All drink together). However, the word Sauft means more than just drink; it is one of those over the top words meaning "get sloshed" or "guzzle." To have a Rubbing of the Salamander ("einem einen Salamander reiben") proposed to you is evidently considered a great honor. As the leader, or toast giver, proposes to honor a guest or special person, all stand and lift their steins at the words of the leader, "Ad exercitium salamandris praeparatiestisne?" (Are you prepared to do the salamander?) The drinkers say in unison, "Sumus" (we are). The leader further orders, "Salamandes inciptur, eins, zwei, drei," (Begin the salamander, one, two, three) and each drinker rubs his stein on the table three times. The leader further instructs them with, "Bibte eins, zwei, drei" (Drink up, one, two, three) and all steins are emptied in unison to the count one, two, three. They are then rattled on the table till the leader once again says, "Eins, zwei..." (one, two...) and all steins are held still until the leader says,"Drei!" (three) whereupon all bang their steins on the table.
A variation of this is the "Trauersalamander." All done as before, except the steins are "rubbed" in the air and they are stopped before striking the table. A silent, solemn ceremony honoring a departed brother."


In 1906, William Faber sold the Albany Brewing and Bottling Company to the Association to be used as its Albany Branch. The Albany Brewery had an annual output of 8,000 barrels, and an ice plant that could produce six tons of ice per day. However, the Association later chose to utilize the Albany equipment in its expansion of the Salem plant, and the Albany Brewery was subsequently closed in 1908.
About the same time that the Albany plant was purchased, Leopold bought into the Shasta Brewery in California - according to the recollections of Leopold's grandson, Trueman Schmidt. Kegs of beer were sent to Shasta (now Redding, CA), and bottled at the brewery, and examples of "Salem Beer" bottled in Redding have survived. More was planned for Shasta, and in June of 1908, the Western Brewer reported that the Salem Brg. Ass'n. was beginning construction of a brewery there. Apparently the Redding project was soon abandoned and that brewery was also shutdown in 1908.
With the Albany and Shasta plants closed, the Ass'n. concentrated on the main plant.  Doubling the size of the Salem ice plant enabled them to provide hygienic ice made from distilled water for family use, and cheaper ice to be made for cold storage.
Construction was started on a new brewhouse in 1910 followed by a lagering (cellar) building, modern cooker, kettle and tanks. By 1912 the Salem Brewery had been enlarged  to a four story structure (see photo below), and with their new building and equipment the Salem Brewery became one of the most modern on the West coast, with triple the capacity of the old plant.

 

Etched Salem Beer glass, c. 1905 - click for larger image
etched glass, c. 1905

stein, c. 1907
Etched Salem Beer glass, c. 1907 - click for larger image
etched glass, c.1907

click on images for larger view

 



1st tray - the "Green Salem"
c.1903

Pre-pro Salem Beer oval tray - click for larger image
oval tray - Portland office

Pre-pro Salem Beer tip tray - click for larger image
tip tray by Meek - stock image

click on images for larger view

                 

Leopold's nephew, Paul Louis Schmidt (son of Leopold's younger brother Louis), also became involved in the family business. Upon earning his Master Brewer's certificate at the Wahl-Henius Brewing Institute of Chicago in 1910, he assumed duties as brewer and superintendent of the brewery. He held that position until the city of Salem voted to go dry in 1913.
The Association then moved to Portland where warehouses were established, but in November of 1914 state-wide Prohibition was approved.  The Salem Brewery Ass'n. ceased brewery operations on 31 May 1915, four and a half years before national Prohibition.

Calling card of Paul L. Schmidt, Salem Brg. Ass'n. - image
Lo-ju fruit juice ad - image


The Salem Brewery Association was then reorganized as a branch of Olympia's Northwest Fruit Products Company and that year began marketing a loganberry fruit juice  called "Lo-Ju".  By the end of the year it was being distributed to California and the Southwest.
However, more problems were to befall the Salem plant. Due to the war in Europe the Food Administration imposed a severe limitation on the use of sugar by less essential food products, which included soft drinks. This limitation failed to ease the sugar shortage, and in the latter part of 1918, a meeting was held by government officials for the purpose of declaring the soft drink industry non-essential and ordering it to be closed. By October of 1920 the company was dissolved.


 

REPEAL
 

Salem Brewery 1943 - photo

Salem Brewery 1943

 

 

Salem Beer sign by Gillco - image

2nd Salem Beer sign by Gillco - image


Back- bar lights by Gillco of Philadelphia, PA - c.1935. Affectionately referred to as "cab lights" by collectors.

 

 

After Repeal in 1933, the Salem Brewery Association re-incorporated, but no longer as a holding of the Olympia Brewing Company. However, it was purchased by a member of the Schmidt family. Leopold's second son, Frank T. Schmidt took over the Salem brewery, and operated it for the next ten years.

This was a period of economic adversity, but he managed to hang on as a regional brewer. In addition to his flagship "Salem" brand, he also produced a Schmidt's Beer. Three variations of this label are known:  the brown bear [below], a black bear, and a white bear - probably to differentiate  three different styles of beer. However, he must not have marketed the Schmidt brand heavily since only a couple of old bottles are known to exist with these labels (one black bear & one white bear), nor are there any promotional items known that show the bear motif.  Then in 1938 he introduced both the Polar Brew, and Victory Club brands of beer. Another brand from this period was Balco Beer, but rather than a Salem brand it was a contract brew (I believe for a market chain). Salem was also one of the few brewers who contracted to brew Brown Derby for the Safeway market chain before WWII. 

Another curious arrangement was Salem's production of Oldstyle Pale Export, for the Silver Springs Brewing Company, Port Orchard, WA. It may have been an effort to enter the Oregon market by Silver Springs or a temporary arrangement to meet a production shortfall of this Washington brewery. An example of this rare can can be seen below.
After Frank sold the brewery in 1943 he returned to Tumwater and worked in the family's Olympia Brewery until his death in 1948.

 

Salem Beer label, c. 1934 - image
Label copyright 1934
Schmidt' Beer label from Salem Brewery Assn. - image
limited brand - registered in 1934


Victory Club label - image
 

Brand used from 1938 to 1942

Old Style OI FT beer can - image
Oldstyle can, c. 1938

Salem Beer coaster - image

"Salem Beer" bottle opener - image

This opener clearly shows that the Salem Brewery is no longer a branch of Olympia.   To counter Oly's famous slogan:  "It's the Water",  they chose:  "It's the Beer"

1940 ad for Salem Premium Lager - image

  Newspaper ad shows updated Salem Beer label, c.1940.

 


 

SICKS' BREWING COMPANY


 
In October of 1943, Emil Sick (of Rainier fame) bought the Salem plant, making it a branch of Sicks' Seattle Brewing and Malting Company.  They then produced the "Sicks' Select" & "Brew 66" brands of beer.
 

Sicks' Select Beer labe - imagel Sicks' Select Beer can - image Brew 66 chrome  tap knob - image

 

 Sick's Brewing Company - Salem, OR 1953 - image


The old Salem Brewery operated for ten years as the Sicks' Brewing Company, then in 1953 the plant was closed and two years later the building razed.


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For Sale

Sick's Select pilsner beer glass, c.1944 - click for larger image

"Sicks' Select" in red, on an elegant, 8⅝" footed pilsner with fluting or paneling - from either Sicks' Seattle Brewing & Malting, or Sicks' Brewing Co., Salem - c.1944.  $38

Salem Brewing Assn. mug, c.1907 - click for larger image

"Salem Beer" mug c.1907 - presented by Salem's owner, Leopold Schmidt to Henry Schupp, sec-treas. of Leopold's Olympia Brg. Co. and manager of his Bellingham Bay Bry. (see side views) Unique!  $495


 

ACKNOWLEDGEMENTS

  • Special thanks to Schmidt family member Paul Secord for historical data and the Schmidt calling card.

  • To Bryan Anderson for scans of the 1911 letterhead (that I'm using as the page header), labels and the Gillco "cab light" image.
  • To Pat Franco for the other "cab light" image (on the right).

  • And to Chuck Smay of the Polk Co. Historical Soc. for the photo of the Salamander label.
     

  For any comments, additions, or corrections - or if you have items for sale - please contact me:


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