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The following is a vivid, first-hand account of a brewery tour found in Pen Pictures from the Garden of the World, published by the Pacific Press Publishing Co., Oakland, Cal., 1888.
"Embarking on one of the handsome cars of the Electric Road we are whirled rapidly along the famous Alameda Avenue, with its leafy shade, past the homes of wealthy men, sheltered with giant trees and embowered in flowers, to a point where stirring life and bustling activity proclaim the presence of some great enterprise. It is the Fredericksburg Brewery, the widest known and the most extensive establishment of its kind west of the Rocky Mountains. Prior to 1890 the bottling shop had to be (as stated above) "distinct from the brewery." The bottling works handled the bottling of beer for export to foreign countries, and for local consumption. Beer destined for other west coast markets was sent in kegs to local agents who bottled and distributed the beer in their cities.
Embossed beer bottles usually gave the name of the bottling works so that they would get the bottles back to be re-used, but the name was also to be found on the label. In San Jose, the primary bottler of Fredericksburg beer was Charles Maurer, and later C. Maurer & Sons. Some of the other west coast bottlers were: H. Loose in Lovelock, Nev. (above); O. G. Benschuetz in Reno, Nev.; C. E. Roos in Seattle, WAsh.; Hoefer & Mevius in Redding, Cal.; the Oakland Bottling Co. in Oakland, Cal.; and C. Schnerr & Co. in Sacramento, Cal. (label below). The brewery also established a bottling depot in Los Angeles, in 1886. It's proprietor was E. C. Schnabel, son of Ernest Schnabel, the brewery's co-owner and manager. About this time the brewery engaged the Lang Bros. to be their San Francisco agent. This resulted in a long term, business relationship, and the establishment of the Fredericksburg Bottling Co. An 1899 article about the Fredericksburg Bottling Co., reported that they were bottling the Brewery's "Export Lager," "Extra Pale," "Culmbacher," and "Private Stock." But prior to that, in a Sept. 1883 newspaper ad stated that the Brewery was offering a "Genuine Salvator, Pilsner, and Bavaria Lager Beer." Upon completion of the 1888 brewery expansion, the brewery was adorned with impressive spires and crenellated turrets. It looked more like a German Rhine castle than the brewery envisioned in the architect's plans (above). These distinctive architectural elements became the brewery's trade mark, and appeared on their labels, letterhead, and all other promotional material. The style was also adopted by the Lang Bros. when they built their bottling works in San Francisco, which would suggest that the Fredericksburg brewery was a principal in the bottling plant.
In 1890, controlling interest in the brewery was purchased by San Francisco Breweries, Ltd. This British syndicate was formed to acquire and amalgamate ten breweries in and around San Francisco. The combine consisted of the Fredericksburg and Pacific breweries of San Jose; the Hofburg Brewery of West Berkeley; the Oakland Brewery, and Brooklyn Brewery, both of Oakland; the John Wieland Brewing Co., the United States Brewery, Chicago Brewery, So. San Francisco Brewery, and Willows Brewery - all of San Francisco. By 1899, four of the breweries had been liquidated. Of the six remaining, the April 1906, San Francisco fire and earthquake destroyed three. The Syndicate lasted until Prohibition with only the Fredericksburg Brewery, John Wieland Brewing Co., and the Brooklyn Brewery.
The post earthquake rebuilding brought other changes as well. Breweries were now updating and installing there own crown cap bottling lines, and the beer bottling unions were demanding the end of embossed bottles and the use of patented stoppers.
It's not clear which happened first, but in May of 1912, the Fredericksburg Brewing Co. announced that their beer was now "bottled by the brewery." Not at the brewery, but by the brewery, which would indicate that they were now the proprietors of the Fredericksburg Bottling Company.
Also in May of 1912, August Lang & Co. released their own "Red Lion Beer" from the Aug. Lang Brewing Assn. at Baker & Geary Sts. Lang may have sold to S. F. Breweries, Ltd. to fund the refit his newly acquired brewery. The bottling works continued operating as the Fredericksburg Bottling Co. until late 1918. The Fredericksburg Brewery didn't quite make it to Prohibition in 1920. San Jose voted to become "dry" in 1918, in part as a WWI conservation effort, which was actually a thinly veiled prohibition movement. In September, 1918, the Brewery ceased operations. During the years of Prohibition (1920-1933) many breweries continued operating by producing near-beer or soft drinks, but the Fredericksburg plant remained shuttered until Repeal in April of 1933. It resumed operation as the Pacific Brewing & Malting Co. and they re-introduced the Fredericksburg brand.
Pacific Brewing & Malting operated until 1951, when it became the Wieland's Brewing Co. But before a years time the brewery was purchased by the Griesedieck family of St. Louis, making it their western branch of the Falstaff Brewing Corp. The plant closed permanently in 1973 and was demolished in 1980.
FOOTNOTES: ¹ Similar bottles to the one shown above were used by the Claussen-Sweeney Brg. Co. and the Bay View Brewery, but with green glass, and have long been suspected by collectors, to have been made in Germany. The Fredericksburg Bottling Co. quart, in green, is also believed to be from Germany. ² The Prest-O-Lite key is the square hole in the at the end of the cap lifter which was used as a wrench to open the valve on carbide tanks mounted on the running boards of early autos. Headlights were illuminated by carbide gas from about 1900 to 1915. |
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Two Fredericksburg beer bottles - go to: Bottles |
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