The following is from "Tacoma Illustrated ...Her History, Growth & Resources - A Comprehensive Review of the City of Destiny" published by Baldwin, Calcutt & Co., 1889: PUGET
SOUND BREWERY
"When Messrs. Scholl & Huth established the Puget
Sound Brewery just a year ago, they proved themselves enterprising and
energetic business men. Previous to that time Tacoma was sadly in need
of a first-class brewery that would be able to supply beer of a
superior quality and in sufficient quantity to supply the ever
increasing demand for this popular beverage. At the cost of many
thousands dollars these gentlemen constructed a four-story building,
80 X 80 feet, at the junction of Jefferson Avenue and 25th
Street, and later a wing has been added on the southeast corner that
is of the same height, and 40 X 40 feet. The building erected, Messrs.
Scholl & Huth spared no expense in fitting it up with machinery which
is of the most approved pattern, and of the very best material. Two
Corliss engines, one of ninety, and the other of sixty horse power,
furnish the necessary propelling power, and they are in constant
operation. A beer boiler, heated by steam, with a capacity of 4,300
gallons, is connected with a patent mashing machine that holds 6,500
gallons. The brewery also has a apparatus for the manufacture of their
own ice for cooling the beer. With this machinery Messrs. Scholl &
Huth are enabled to produce 260 barrels of beer per day. The Puget
Sound Brewery has gained an enviable reputation for the manufacturing
of the "Walhalla" and "Der Goetten Trank" beers, which are, as the
name of the last implies, drink that is suitable for the gods. Before
this brewery was started considerable beer was shipped to Tacoma from
the largest and most popular breweries in the East, but now
saloonkeepers are rapidly withdrawing their patronage from these
Eastern houses, and supply the public with an excellent beverage made
from Washington hops by a process that insures a drink equally as
good, in fact, superior owing to its freshness and purity. The
distance of the transportation of Eastern beer is said to have had a
decidedly bad effect upon those drinking it, however, that may be,
those who have drank the beer of this brewery enthusiastically concede
its good effects.
The brewing plant described above was a Lager beer
brewery, the plant being designed expressly for this style of
beer. The
Bay View Brewery in Seattle was
the first brewery in Puget Sound area to bottle Lager beer and now
Tacoma too had its own lager - as this ad from the 1889 City Directory
shows. The Puget Sound Brewery was located on
So. 25th between C & Jefferson Sts. The ad touts the size of the
brewery as the largest in the Territory, and in Novemebr of 1889, it
woulld be the largest in the state.
West coast brewers schooled in the
process of
Lager beer brewing were few at this early date, so finding Fritz
Sick² The graphic at the top of the page may seem an odd choice for a brewery's logo. A man offering a woman a drink isn't anything remarkable, but a closer look might explain it. The man is Gambrinus, legendary King of Flanders - the unofficial patron saint of beer - and a symbol of the brewing industry. The woman is Columbia, or Lady Liberty, and is a symbol of America. So the scene represents America's acceptance of the gift of beer - specifically Lager beer.
The Puget Sound Brewery changed the company's legal name when they became a stock company, on Aug. 7, 1891. On that date they were incorporated as the Puget Sound Brewing Company, with a capital stock of $600,000. However, they continued to be referred to as the Puget Sound Brewery. John D. Scholl remained the firm's president, with Anton Huth, treasurer and Peter A. Kalenborn, secretary. Just three years after the new business was formed, Anton Huth bought out his partner, John Scholl. Huth then assumed the position of pres. & treas., and Peter Kalenborn became vice-pres. & sec. The company's management remained unchanged for the next six years.
The following is an exerpt from an article published in the Tacoma
Daily Ledger on January 1, 1897: "The present brewery, at
Twenty-fifth and Jefferson streets, suceeded a steam brewery conducted by
I. Fuerst and later by John D. Scholl, the later joining Mr. Huth in
founding the Puget Sound Brewery in 1888. Mr. Huth is the practical
brewer. He came west from Louisville, Kentucky, years ago and
remodeled the Weinhard brewery at Portland, changing it from a steam
to a lager brewery, and in 1886 he remodeled the Star brewery at
Vancouver, Wn., laying the foundation for the rapid success of both
breweries. The same result has crowned his efforts in Tacoma, the
Puget Sound brewery having made a phenomenal successs from the start.
In 1891, when the Donau Brewing company³ failed, Scholl and Huth
bought
the plant, organized the Puget Sound Brewing company and operated both
plants until the business depression caused them to concentrate their
business at the Puget Sound brewery, where it has been conducted with
continuing success.
The Puget Sound Brewing
company's beer, both draught and bottled, is justly celebrated as
the best on the market. Their bottled beer consists of the "Export"
and "Nectar," which have the natural beer color characteristic of
the pure malt and hop beers, and "Pilsener," a pale beer. The
brewery has an extensive malt plant of the most modern construction,
manufacturing the finest quality of malt. Only the finest hops are
used, a portion of them being imported from the famous hop districts
of Germany. There are only two malt plants of the same pattern in
operation in the United States. The sales amount to over 30,000
barrels per year."
Ex-partner, Scholl relocated to Chico, Calif. and purchased the 32 year old, Chico Brewery. This photo (right) is of a enamel sign hung on the front of saloon in the town of Sulton, WA. Since another sign on the saloon was for Pacific Beer, the photo is ca.1897.
Pacific Brewing & Malting Co.
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![]() Pacific Extra Pale Beer label, 1905 |
![]() Tacoma Bottling Pint |
Tacoma Beer label, ca.1905
Tacoma Brewing &
Malting Co. (1916-1919)
d.b.a. Pacific Brg. & Mltg.
Carlton Huth, son of Pacific Brewing & Malting's founder, was sent to oversee construction of their new brewery in San Francisco. Their brewmaster, and superintendent, was Wilhelm Schick³ of Munich. The brewery's location was 675/677 Treat Ave., and was organized as the Tacoma Brewing & Malting Co.(Calif. corp.), but continued doing business as the familiar, Pacific Brewing & Malting. The new brewery was designed by C.A. Darmer, the same architect who designed their Tacoma brewery. In Oct. 31, 1915, Pacific Wine, Brewing & Spirit Review reported:
"The brewery to be erected will be in two sections, one building to be four stories high and the other two stories. Renforced concrete will be the material used. An area of 77 by 72 feet will be covered by the structure. This plant will be an ornament to San Francisco from an architectural standpoint."
Anton Huth died on Sept. 6, 1916, and never saw the total destruction of his business. His widow carried on as vice president, with his son, Carlton, as secretary, and partner, William Virges, taking over as president. When war time Prohibition was passed in 1918, the company converted the Tacoma plant to soap manufacturing, and prepared to shutter the SF plant.
As late as 1930, the National Soap Co. was still producing Playmate
Soap, and when Carlton Huth died, on October 17, 1944, he left an estate of
$650M to his two sisters and a niece.
After its use as a soap factory, the old Pacific Brewing & Malting plant
in Tacoma was put to other uses, but never again as a brewery. The old
brick structure was named an historical landmark in 1978.
Tacoma Brewing Co. (1919-1927)
With Pacific Brewing & Malting's Tacoma plant out of the brewing business, and legal brewing curtailed by war time Prohibition, rather than close the SF plant, Virges found a buyer in Charles H. Colpe, already a principal and minority owner in the company. PB&M's brewmaster, Whilhelm (William) Schick, elected to stay and run the brewery for Colpe.
On 1 Dec. 1919, Pacific Brewing & Malting's San Francisco
brewery was reorganized as the Tacoma Brewing Co., and in early 1920 they introduced a near-beer called Tacoma
Brew.
Unfortunately, in 1923
the company ran afoul of the Internal Revenue when agents
discovered a shipment of beer that exceeded the legal alcohol
limits. Their license was suspended and it took months to resolve
the issue. Then later they were cited for selling brewer's wort, that
was designed to enable home-brewers to easily brew their own beer,
and again the brewery was shut down. Fortunately they were able to
generate some income from the sales of their Tacoma Pale Ginger Ale.
In 1925 their brewmaster, Schick, introduced a Bavarian style near-beer
attributed to Johannes Muller. Schick named it Old German Lager, since San Francisco's
Old Lager Brewing Co. had dropped the brand in 1918.
Tacoma Brewing Co. Old German Lager
Brew label
In December of 1925, the company was so confident the next congress
would repeal Prohibition that $200,000 was expended reconstructing
the plant for large-scale beer manufacture. Obviously their hopes
were not realized, and adding to these set-backs, sales of near beer wasn't all that good
either,
so in 1927, Colpe & company agreed to sell their San Francisco plant to the
Rainier Brewing Co. (d.b.a. Pacific Products). Rainier then owned the
Tacoma Brewing Co. and the rights to the Pacific, Tacoma, and Old
German Lager brands.
Colpe decided not to sell the bottling works in Sacramento,
and Los Angeles to the Rainier group, which turned out to be a good
decision.
Five years later repeal of Prohibition was assured, and
Colpe and his investment group was ready to re-enter the brewing
busines. In 1922 the group had purchased the
Fredricksburg Brewery in San Jose, but it had remained idle.
Now they made plans to reopen the plant in preperation for
brewing legal beer upon Repeal.
In Feburary of 1933, Colpe negotiated with Rainier to
re-acquire the Tacoma brand for use by their newly incorporated,
Pacific Brewing & Malting Company of San Francisco. Ultimately, negotiations
failed, and Rainier decided to keep the Tacoma brand.
With the purchase of the Tacoma Brewery,
Rainier continued producing Tacoma Brew and added Tacoma Malt Syrup.
They continued with these two products until Repeal in April, 1933.
They then changed the name of Tacoma Brew to
Tacoma Beer. They also added Tacoma Pale Beer, marketing both brands,
plus Tacoma Malt under the name, Tacoma
Brewing Co. The use of Tacoma BC was eventually dropped in
favor of the Rainier Brewing Co., while adding Pacific Beer,
Tacoma Ale, and Tacoma Bock to the line up. However, it took only a
year for them to drop Tacoma Malt in favor of Rainier Malt.
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11 ounce label, c.1933 | 22 ounce label, c.1933 |
Tacoma brand ball tap knob, c.1935
In July of '33, Rainier sold the Tacoma Brewery to a group establishing the Regal-Amber Brewing Co. there in San Francisco. They didn't sell the brand however.
The Pacific Brewery's two primary
brands of beer were "Pacific" and "Tacoma." Pacific Beer was their
flagship brand and was a local favorite. Their Tacom Beer was their
"export" beer and marketed heavily in California.
PB&M, like most of the
larger breweries, distributed a great number of promotional items. Beer
trays and glasses were an easy way to advertise the firm's name, and
unlike many others, they used original rather than stock images for
their trays. Below are a few examples of their more desirable trays -
followed by other collectibles.
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FOOTNOTES: ³ The Donahu brewery was located at E. 26th and E. J Street, a few blocks east of the present day Tacoma Dome.⁴ Wihlem "William" Schick, joined Huth & Scholl's Puget Sound Brewery, in 1892. He then worked in Loeb's Milwaukee Brewing Co., and then back with Huth & Scholl in 1897. In 1915 he went to San Francisco to establish PB&M's new (Tacoma)brewery. In 1920 the Tacoma Brewery and Schick stayed on as brewmaster. Then in 1923 the brewery violated Prohibition rules and Schick left for Germany. By 1930, Willam had returned to Washington, and took a position at the Horluck Brewing Co. in Seattle, followed by a return to Tacoma as asst. brewmaster at Columbia Breweries, Inc. He died in 1957. |
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