History of the Star Brewery
(1890-1915)
and its successors:
Star Brewery Company,
Inc. (1933-1939)
Interstate
Brewery Company (1939-1950)
The Star Brewery was a successor
to one of the earliest brewing enterprises in the Washington Territory.
It was originally John Muench's Vancouver Brewery, established in 1856,
near Fort Vancouver. A young, immigrant brewer from Germany, Henry
Weinhard, joined Muench for about six months and then went across the
river to a settlement that would eventually become the city of Portland.
Here he started his own
brewery, but the settlement was growing too slowly, and he shut down
his brewery and returned to Fort Vancouver. In 1859, Weinhard bought the
Vancouver Brewery from Muench.
As can also be seen in the ad, Young had two partners in the brewery,
Anton Huth, and Henry Mockel. Huth left Vancouver in 1888 for Tacoma,
where he and John Scholl established the
Puget Sound Brewery. So, Huth must have kept an interest in Young &
Co. to remain listed as a partner.
Since the much larger city of Portland was their primary market, they introduced a
"Rose City Special Beer" - as Portland was (and still is) known as the
"Rose city."
The Star Brewery was
shuttered with the onset of state-wide Prohibition in 1916, when the
National Brewing Co. defaulted on their bank loans. The plant was sold for a
mear $25K.
Star Brewery
Company, Inc. (1933-1939)
Weinhard operated the brewery for about three
years, selling out to Anton Young in 1862, and returned to Portland were
he built a successful brewing enterprise.
In 1867, Young relocated the Vancouver Brewery to
a more convenient location near Vancouver's public square and operated
the business for an additional 27 years.
Sometime before 1890, Anton Young changed the name
of the plant to the Star Brewery, as can be seen from the 1890
Portland City Directory (below).
Henry Mockel joined the group in 1880, and in '86 he married Huth's
sister, Margaret. When the Star Brewery was sold in '94, Mockel managed
one of the brewery's saloons, but when Margaret died in 1907, he
relocated to Tacoma and became associated with his brother-in-law's
Puget Sound Brewery.
In 1894, Young retired, and sold the company to Louis Gerlinger, who
formally changed the name of the company to the Star Brewery, and three
years later to the Star Brewery Company. In March of 1896, Gerlinger introduced the "Hop Gold" brand,
which would survive until 1942. Its demise was due to war time
restrictions.
In Sept. of 1898, 330 cases of "Hop Gold" beer
were shipped to their agent in the Philippines, on receipt of news that
Commodore Dewey had destroyed the Spanish fleet in the Bay of Manila.
Dewey's flagship was the USS Olympia, so the town of Olympia
chipped in and had the
Capital Brewing Co. ship six barrels packed with bottled "Olympia
Excelsior" beer to Dewey and his crew.
In 1904, the Star Brewery Co. was purchased by the Northern Brewery
Company, a Columbus, Ohio syndicate, but they continued to refer to the plant as the Star Brewery,
and carried on with the popular "Hop Gold Export Beer."
beer tray ca.1905
In March 1917 Interstate Products was established,
primarily as a sauerkraut producer, but also as a beverage maker. They
made a non-alcohol malt/hop beverage called "Malta," then added an apple
juice called "Applsap," and finally a near-beer called "Hop Gold." They
even used the old brewery's slogan "Fond Memories of Old." However, by
May 1920 they gave up their lease on the plant and closed. The property
was eventually purchased by Columbia Dairy Products, and served as a
dairy, plus a number of other activities until it was shuttered
completely.
Star Brewery Letterhead, ca.1933
In August
of '33, a group of Portland investors purchased the old Star Brewery and
began a major overhaul. They were able to begin brewing by October, and
when the 21st Amendment was ratified on December 5th, they were ready to
offer full strength "Hop Gold" beer on that very day. They also revived the old slogan:
"Fond Memories of Old" to celebrate the return.
Prior to the completition of the plant overhaul, Robert Fiddes,
president of Coast Breweries Limited of British Columbia, made a major investment
in the company. Although he was on the board of directors, he didn't
partcipate in the management of the company, but he did have some
influence. He recruited their new brewmaster, Eduard Schwind, who had arrived from
Vancouver, B.C. to oversee the start-up, and the re-introduction
of "Hop Gold" as their flagship brand.
Soon after Repeal the majority of brewers introduced unpasturized
'draught' beer in half-gallon jugs. The Star Brewery was no exception,
and like vitually all of these breweries, they had to except the fact
that consummers couldn't keep the beer cold enough to prevent spoilage
before they finished the jug. The majority of households were still
using iceboxes, and the jugs took up too much room!
This Burton type ale was introduced in November of 1935. Ad copy called
it "a new type of ale - to satisify the demand for a heavier, stronger
brew for these colder months ... the same type of mellow, amber-colored
ale that warmed the hearts and fostered good fellowship in 'ye olde tyme
inns' of long ago."
Also in early '36 a new style bottle was gaining acceptance by brewers,
called the "steinie." Similar to the "stubby" it was also a more convient
shape to store in the refrigerator than the long-neck bottle. The Star Brewery
didn't immediately switch over to the steinie but waited until September
of '36.
One year after the introduction of their new lager, Capital Estates began implementing a reorganization plan that would creat a new company called Interstate Brewing.
The new company would see a change in management and operate as a northern division of California's General Brewing Corp. Interstate would produce "Lucky Lager" and "Bankers Ale" under license, and take over distribution in Oregon, Washington, Idaho, and Alaska. "Hop Gold" was to remain in production.
Both breweries would still operate independently, but in concert when profitable to both. To that end, the Star Brewery began brewing Lucky Lager in June of '39, for a Sept. release,
but under
the Interstate masthead.
Interstate Brewery Co.
(1939-1950)
In early 1939, the Star Brewery Co. was reorganized as the Interstate Brewery Co., an affilate of
the General Brewing Corp. It was then licensed to brew and distribute
"Lucky Lager" and "Bankers Ale" in WA, OR,
ID, and Alaska, relieving the San Francisco branch of shipping these
products north. "Bankers Ale" was dropped, due to war-time restrictions
which required U.S. breweries to provide the goverment with 15% of their output
for the military. Most brewers chose to stay with their 'flagship' brands, and
quit offering Bock beer, as well as ales, due to those products requiring more
of the scarce ingredients to brew.
It would become the longest running plant to brew Lucky Lager, closing in 1985.
The return of "Hop Gold" was well received by the public and it was soon
out selling "Blitz Weinhard Beer," made just across the river in Portland.
Next Schwind produced a Bock beer to be released the following Spring.
Brewing began in the Fall of '34 which allowed for the appropriate
aging, and an early release in April of 1935. This seasonal brew,
normaly released in March, was only available for a few weeks—or until
stocks ran out.
Brewmaster Schwind
was permitted to use the Silver Spring receipe, as well as
adopting the Canadian label¹ as the template for their
"Hop Gold Ale."
Also in November of '35, Coast Breweries, Ltd. received approval from Ottawa of a plan for capital distribution to shareholders.
The plan would be effected through the formation of a holding company, Capital Estates, Inc. The new company would hold the assets of the Star Brewery Co. of Vancouver, WA,
as well as the General Brewing Corp. of San Francisco. This would then allow Coast Breweries' investors
to receive share for share in Capital Estates.
Canned beer was introduced in the U.S. in January of 1935 and was enthusiastically received. By the end of '35, over 200 millon beer cans had been produced.
"Hop Gold" beer was first available in cans in January of '36. It was
followed later that year by canned "Ye Old English style Ale."
In early '38 brewmaster Schwind produced a new Pale Export Lager, touting a
full three months of lagering. It was introduced in June of '38 with a
new label on the 11 oz. steinie, the quart, and half-gallon sizes.
At the same time the familiar gold can with the large blue star was
dropped in favor of a new Pale Export can sporting the same label as the
steinie.
On 3 Sept. 1939, after three months of ageing, the first batch of Lucky
Lager went on sale, along with it's "Bankers Ale" which was a Burton
type ale, the same as Hop Gold's - so it was dropped. However, the brewery
continued producing their flag ship, "Hop Gold Beer," but it too was
scrapped a year later.
To offset production restrictions,
General Brewing's
Canadian owners imported beer from their plants in B.C. In 1943, all of Canada exported
75,000 barrels to the U.S., 2/3 of which was re-exported to the allied
forces.
To service those U.S. accounts that featured "Bankers Ale,"
Capital Estates directed their Westminster Brewery to brew and bottle the ale with a modified label for export. It was only briefly used in the U.S. during WW2.
While Interstate operated in conjunction with General Brewing as it pertained to Lucky Lager, they still used their own advertising and labels.
When they released their first Lucky Bock, unlike their SF partner,
Interstate's label used a color scheme and graphics to align St. Patricks Day with the Bock season.
As of Oct. 1950 the plant had begun operating as the Lucky Lager Brewing Company, in keeping with the corporate name change.
Hop Gold and Bankers Ale Breweriana
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