Illustrated History of the Bellingham Bay Brewery:PLANNING & PRE-CONSTRUCTION
Situated on Bellingham Bay, the mill town made an excellent distribution hub. It had, not only a fine seaport with the largest and most perfect landlocked harbor on the Pacific Coast, 25miles nearer the ocean and l00 miles nearer Alaska than any Puget Sound rival, but was also served by the Bellingham Bay & British Columbia Railroad. Plus, the BB & BC connected with a terminus of three transcontinental railroads: the Great Northern, the Northern Pacific, and the Canadian Pacific railways. This water & rail distribution advantage was reflected in the 3-B trade mark (above) - reg. 31 Sept. 1902. Schmidt stated that the plant will be employed almost entirely in supplying the growing foreign trade in export lager beer from the Pacific Coast. The story of the Bellingham Bay Brewery would be incomplete without the mention of Henry Schupp. Henry emigrated from Germany in 1882, and arrived in Montana Territory in 1889, there befriending Leopold Schmidt. The two friends soon formed a partnership and established the Merchants Hotel. While Henry was at Basin, he and Leopold, then living in Butte, formed another partnership to drill an artesian well and build a waterworks system at Basin. When Leopold moved to Washington Territory to build his new brewery in 1895, Henry joined him the following year. He became secretary/treasurer of newly established Capital Brewing Company, and when plans were made to build a new branch plant in Whatcom (to become Bellingham in 1904) Leopold chose his most trusted associate to be the on site representative. The 1901 Whatcom City Directory lists Henry Schupp, manager of the Capital Brewing Co. Depot at Ohio & N. Elk (site of the new brewery). See obit of H.H. Schupp Schupp was receiving constant instructions
from Tumwater during these planning stages in 1901. In February plans were
laid for a cold storage building to the east of the railroad tracks, and for
a rail head to deliver mill goods to the construction site. A local
newspaper, the Daily Reveille, announced: On the 5th of
March the contract was let for ½ million bricks, and on the 31st of March
instructions were issued to commence building the Ice Factory & Cold Storage
facility. The plan was for the 83' X 45' structure to be finished as soon as
possible, as machinery was arriving from Chicago and Schmidt wanted to be
able to freeze by 15 June. The brewery was to be constructed adjacent to the
Ice plant. The Ice plant project apparently stayed on schedule. The 1902
City Directory carried an ad on the back cover stating: Elk St. was later changed to Ellis St.
CONSTRUCTION
Actual construction of the Bellingham Bay Brewery began on January 10, 1902,
but this was not the first brewery to bear the 3-B name. While not
affiliated with Schmidt's future brewery, a "Bellingham Bay Brewery &
Saloon" was est. in 1885 by Jacob Beck. The source for his brewery's water
was Chinook Creek, and it's probable that it was a water quality issue that
terminated production of his 5¢ a glass "Whatcom Beer" for after only one
year he closed his brewery. He later built the landmark Beck's Theater at a
cost of $155,000, then the largest and finest opera house in the West,
seating 2,200.
The brewery is located on North Elk street; it is an imposing five-story
structure, with a frontage of 182 feet, 85 feet high and 84 feet deep, a
brick smokestack 100 feet high, fourteen feet in diameter at its base
and seven feet on top. The structure is built entirely of stone, brick
and iron with concrete and asphalt floors and may be classed among the
few fireproof buildings in Washington. It required in its construction
one million bricks, forty carloads of stone, ten carloads of cement and
eight carloads of structural iron, besides the lime, sand, concrete,
stone, etc.
 The
most prominent features in this machine room
(left) are a 150 horsepower Corlise
engine and two forty- ton ice machines, furnished by the Vitter
Manufacturing Company of Milwaukee, Wisconsin. There is a 65 horsepower
Ide high-speed engine, one 300 volt dynamo, various large power
pumps, a Gardner Air compressor, and a complete carbonic gas-collecting
plant and compressor. The wash house (right) and racking room are
furnished with the most modern and improved labor-saving devices so far
invented for the use of breweries.This plant will have the capacity or rather yearly output of 50,000 barrels of beer. To Mr. Leopold F. Schmidt, president of the Olympia Brewing Company, Olympia, belongs the credit of selecting Whatcom for this great enterprise, he having long ago recognized the advantages and great future of Whatcom and Whatcom County. Mr. Schmidt is well known for his great business ability and boundless energy, upright, straight and strict in his dealings and has the esteem of all his fellow citizens and there will be no question but that he will make as grand a success of this new plant as he did out of the now famous Olympia brewery.
F. L. Fitch, who has been connected with the Schneible Company for the
past fifteen years, superintended the installing of the Schneible
machinery. In speaking of that system of brewing to a Reveille reporter
yesterday Mr. Fitch said: The Bellingham Bay Brewery Company occupies nearly an entire block of ground with its brewery, storehouses and ice plant. It is admirably situated on the B.B. & B.C. railroad and has a side track of its own to which cars from any of the roads may be switched.
An addition to the new ice plant (right), that was erected a year ago, will be enlarged to almost treble its present capacity, which will be about twenty tons of ice daily."
The brewery's first label (below) depicted three honey bees as an obvious play on the 3-B brand name. When registered the company stated that the trade mark had been in use since 31 Dec. 1902. Also the label uses Whatcom instead of Bellingham, which became the city's name on October 1904. When Whatcom was removed from the label, so were the "three bees" and they were no longer a part of the brewery's trade mark.
With the brewery on-line 3-B now had to secure the local market, as well as
a west coast market, to utilize its capacity and maximize profits. The only
local competition was from the Whatcom Brewing &
Malting Co., and "imports" from Seattle and Tacoma. Founded in 1899 by
Fritz Grathwohl, and after an unprofitable two and a half years, he sold out
to a group of Bellingham businessmen for $20,000. This group was comprised
of the brewery's superintendent and local saloon owners - and it appears
that Leopold Schmidt was behind this takeover. The 3-B had been in operation a mere two weeks
when Schmidt completed his planned takeover. On 13 January of 1903, after
only nine months, the revitalized brewery was absorbed by 3-B for $50,000. A
number of the saloon owners took stock in 3-B for part of their holdings,
and all ten saloons were now "tied-houses."
Saloons were also important in
introducing the 3-B Beer to Fairhaven & Whatcom - soon to become Bellingham.
 Tokens for a free
glass of 3-B Beer, and a tin bar spinner (right) are examples of
promotional items given to saloon patrons.
Nor could these "imports" from Seattle & Tacoma compete with 3-B's free home
delivery. Fairhaven's Evening Herald of July 6, 1903 announced: "Two dozen ½ pint bottles of 3-B Beer - Delivered to your home for $1.00 - Just think of it, it's cheaper than city water. Try a case."
The half-pint bottle (above right) reads
"Whatcom" instead of "Bellingham," so these bottles were made
prior to the town's name change in October, 1904 - and were probably the
same bottles mentioned in the 1903 announcement above. With the change in
the city's name it would be expected that new bottles would have been
ordered to reflect the change, but no such bottles have been found. The Brewery did however, change "Whatcom" to "Bellingham" when they
replaced the original crates (above left).
The breweries used any method to promote their product, and what better
vehicle than a parade wagon? They also entered displays of their goods at
fairs and expos. This display was no doubt photographed because it won a
medal (for best brewery
Another way to promote the brand was to own a baseball team. The traditional
link between beer and baseball is usually attributed to Colonel
The most widespread method used by breweries to promote their brand of beer
was to place their name on various items utilized by the primary
purveyors - the saloons. The most obvious was the outdoor signs many of
which were quite decorative. Most were "reverse-painted-on glass" or
porcelain, and are highly prized by collectors. Other steins were used as enticements, most of which depicted monks in various activities - usually related to the consumption of food or drink. There were sets of six mugs with a tall pitcher, that came in brown, green or gray. These sets were imported from France and were manufactured by the Lebeau Porcelain Co. The first sets were given away in June, 1906.
Another common advertising item was the beer tray. 3-B ordered its
first tray, an original graphic depicting the factory, (below) from
Chas. W. Shonk of Chicago, IL. The rest of its trays were "stock trays"
which meant that they were not unique to
An unusual piece, and one that is unique, is a hand painted display plate
depicting the brewery in high relief (below). These were given away
with the purchase of a case of beer in December of 1904 and 1905. The
brewery referred to them as "Austrian plaques." Each was hand painted and
vary greatly in appearance. |
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| A Brewery photo of the 3-B office (right) with Henry Schupp at work (seated at roll-top desk), also gives a glimpse of some of the advertising pieces on the wall. A close-up shows two calendars and some items from the parent, Olympia Brewing Company. Calendars were another effective way to keep the Brewery's name in the public's eye through out the year. Unfortunately, due to the limited usefulness of these items, few have survived. An exception is this 1906 calendar (left) from the author's collection. |
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foam scraper made by the Meek Co.
foam scraper by Whitehead & Hoag Co. (same on reverse)
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As early as June of 1903, with only six months in operation, 3-B was already an established exporter. The Daily Reveille reported on the 4th of June that ". . . the Brewery was shipping 100 barrels every five days to San Francisco, a city with 27 breweries." However, not all of the brewery's output was 3-B Beer. A San Francisco bottler, John Fauser, contracted for beer that he bottled under his own label, Phoenix Beer.
Some Pacific Rim countries
were also markets for 3-B Beer. This widespread distribution was
noted in a 3-B ad, placed in a November 1903 program from Beck's
Theater, which quoted these two items:
"THEY ALL WANT IT
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It seems odd to think of shipping beer all the way to the Yukon, or
the Philippine Island of Luzon, but reflecting on the events of the
day, it makes sense. With the Alaskan gold rush, and our occupation
forces in Manila after the Spanish-American War, there were
obviously marketing opportunities for any brewery set up for long
distance distribution.
With a railhead at the door and a terminus to three railways, 3-B
sought to modernize its delivery by adopting the concept of
refrigerated box cars. The following is from the Daily Reveille
of September 10, 1905: The car was made in Bellingham and is one of the
best refrigerator cars that can anywhere be found. The "box" is
eight and a half feet high and nine feet wide on the inside. The
car is 34 feet long. Its construction cost $1,027. The sides
are about ten inches thick. Between the outermost and the second
walls is a three-inch space packed with hair. The inner side of
the second wall is lined with paper, and between this and the
next wall, or partition, there lies an air space which is
separated from a second air space by a partition. A fourth
wall made of ceiling* which is shellacked completes the
structure in the sides of the car. The exterior of the
car is painted yellow. "Bellingham Bay Brewery, Bellingham.
Wash.," is lettered on one side of the door. On the other side
"3-B Beer," and "Made in Bellingham." The designs on the side of
the car also include a painting of the brewery's trade mark, the
anchor, ship, wharf and train. The car has a capacity of 40,000
pounds. |
 This 1905 postcard shows two of the refrigerator cars with the numerals six & seven painted on the sides, which would suggest that 3-B owned at least seven of these cars. The above article might lead one to believe that the 3-B manufactured the cars, when in fact their shops merely painted them and added the 3-B lettering & trade marks.
Whether by rail or ship, 3-B had the ability to sell its beer in the huge San Francisco market, and had done so almost immediately. The beer was shipped to the City and then bottled there. The 1904 SF telephone directory lists the Bellingham Bay Brewery, Inc. at 3109 20th. That was the address of Joseph B. Cuneo, agent for brewery and manager of the 3-B Bottling works. Clearly, Cuneo had the 3-B account in early 1903, since he would have placed his order for the "3-B Beer - Whatcom, Wash." ceramic stoppers prior to November of 1903, when the city's name changed to Bellingham. The 1905 city directory lists Cuneo as the 3-B agent, but prior to the publication of the next year's directory Cueno had been replaced by Diedrech Meinke and while the 3-B Bottling Works is still at the 20th St. location Meinke is using 60 Dorland St. as his office. He remained 3-B's agent/bottler until 1910. |
D. Meinke letterhead June 1906
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Quart bottle, ca.1903-1906 | From 1906-1910 the 3-B Bottling Works was under the mgt.
of Diedrich Meinke. |
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The patent for this cap lifter was applied for in December 1907, so the earliest it could have been used was in 1908. That's when it was issued by the brewery's San Francisco agent, Diedrich Meinke. In 1910, when the new operators of the Bellingham Bay Brewery decided not to re-instate his contract, Meinke's 3-B agency was closed.
EXPANSION
The 1906 San Francisco earthquake provided unexpected opportunities
for the 3-B, as well as other northwest breweries.
The brewery's plans for the $20,000 expansion were completed,
doubling its capacity to 100,000 barrels a year. Like many bottlers, Fauser marketed his own brand of beer. For his private label, Phoenix Beer, Fauser purchased beer from Leopold Schmidt. However, it wasn't Acme Beer, it was beer produced by the Bellingham Bay Brewery.
OPPOSITION From the time the Bellingham Bay Brewery commenced production, the business was threatened by the era's crusade against alcoholic beverages. The primary adversaries were the Women's Christian Temperance Union and The Anti-Saloon League, both of which were gaining influence with lawmakers. The following was taken from a Temperance newspaper published by the Anti-Saloon League:
With over 60 saloons in Bellingham by 1906, there was no shortage of
sensational stories reporting anti-social behavior in these
establishments. In 1907, the state enacted Sunday closing law for
businesses, which was a thinly disguised "lid" - a ban on Sunday
sales of alcohol. As this was most working man's only day off, it
was quite a blow to shut the saloons on the busiest day for beer &
billiards. Their efforts to effect the election were in vain, and effective January 1, 1911, Bellingham was dry. And it appears that Schmidt's ultimatums were but empty threats. Andrae and Stowe's lease to purchase the brewery was not cancelled, and the Brewery was not closed. Also, in September of 1913 the Bellingham Herald reported that construction of the new Byron Hotel has resumed "on a grand scale." Upon completion the Byron was renamed the Leopold Hotel and had its Opening on May 24, 1914. The Bellingham Herald proclaimed: "Leopold Hotel one of the most modern on the Sound."Unfortunately it's namesake was to enjoy the fine new hotel a mere four months. On 24 September, Leopold Schmidt died in his suite at the Hotel. |
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On 7 January, 1910, Leopold Schmidt announced in the Bellingham Herald that he had leased the brewery and ice plant to Pierre J. Andrae and Edward L. Stowe. The lessees also had an option to buy the plants at any time within a period of five years. Pierre Andrae was an experienced practical brewer and also well versed in the theoretical and scientific part of his profession, being a graduate of the Wahl-Henius Institute in Chicago. During the previous four years he had been in charge of the brewing operations at the No. Yakima Brewery & Malting Co.
Despite the
victory of the drys, and due to loopholes in the local option
legislation, the Brewery could remain open. Andrae & Stowe then
began selling the 3-B's output under the brand Original
Heidelberg (below left). |
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In August of 1911, Stowe changed the brand name from Original Heidelberg to Old Heidelberg (above right). He also adjusted the wording on the label. The "Original" label claims the beer to be "Old Type German Beer" but the label was changed to say: "A Purely American Beer." This may have been a response to growing anti-German sentiments resulting from the increase of German imperialism in Europe. He also changed the monogram at the top of the label from A. S. for Andrae & Stowe, to an E. L. S. monogram for Edward L. Stowe. The new company continued to use beer trays and etched glasses as promotional items for the Brewery, with "Old Heidelberg" replacing "3-B" or "Bellingham Bay Brewery." The trays shown below were all stock trays manufactured by American Art Works, of Coshoncton, OH, successor to the Meek Co. |
 etched glass |
 etched glass |
 "Join Me" c. 1909 |
 "Mildred" c. 1910 |
 "The Invitation" c. 1911 |
 "Good Morning" c. 1913 |
While able to survive under the sanctions of the "local option," the Brewery was about to be dealt a fatal blow.
In 1910 women had been granted the right to vote, and the Woman's Christian Temperance Union was still at work. So it's no surprise that on November 3, 1914, Washington State citizens voted to prohibit the manufacture and sale of alcohol, including beer. Shortly before the Statewide Prohibition vote, Leopold Schmidt passed away. He spent his last days at his Leopold Hotel in Bellingham, dying on September 24, 1914, without having to witness the destruction of his brewery business. Prohibition was to take effect on January 1, 1916. Stowe immediately announced plans to sell his remaining stock and pack up the brewery's equipment for San Francisco, however Stowe's plans were set aside and his brewing days were over. Then, on 28 May 1916, the brewery was sold to an Olympia group with plans to utilize 3-B's remaining equipment to make fruit drinks. The plant was to operate as a branch of the Schmidt family's Northwest Fruit Products Company and the three ex-breweries were depicted on the company's letterhead. The Salem plant was already making a Loganberry product called Loju and the Olympia plant a sparkling apple champagne called Applju.
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CONVERSION & DEMOLITION
In July, 1918,
The Royal Dairy continued to lease the ice plant to
the Bellingham Ice Co., but now it was marketed under the Royal
Dairy's brand, Crystal Ice.
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REPEAL
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While no attempt was made to re-open the Bellingham Bay Brewery when Prohibition was repealed in April, 1933, there were two attempts to establish a new brewery in Bellingham. The Sept. 5, 1933 issue of the
Seattle Daily Times reported: "Bellingham---Construction
of Bellingham's new brewery with a capacity of 15,000 barrels a
year, begins today, W. W. Fairburn, president of the
Whatcom-Skagit Brewing Company, the builders, announced.
Manufacture of Spring-Water Brew will begin about November 1st." Property was leased from the Port of Bellingham and a structure was built for the brewery. However, due to under capitalization the brewery never reached production and the enterprise was canceled in 1934. The next attempt to open a
brewery came two years later. The February, 1936, issue of Western
Brewer reported that Ed Stowe has organized a company to operate
a brewery on a site acquired in the Eldridge Industrial District. The Eldridge Industrial site chosen by Stowe, was located at 2925 Roeder Ave., and was the same structure built for the proposed Whatcom-Skagit Brewing Co. As late as 1949, the Port of Bellingham still referred to it as the "brewery building."
Article by |
 3-B COLLECTIBLES - For Sale
WARNING - I've seen phony match safes from seven different WA breweries - all with graphics taken from my history pages. The fakes I'm aware of are supposedly from: Hemrich Bros. Brewing Co.; Seattle Brewing & Malting; Bellingham Bay Brewery; Aberdeen Brewing Co.; Albert Braun Brewing Assn.; Columbia Brewing Co.; and the Washington Brewing Co. of Everett.
taken from header at top of page |
Boundary Bay
Brewery & Bistro  While
the Bellingham Bay Brewery is long gone, Bellingham still has a
brewery to be proud of. The
Boundary Bay Brewery on Railroad Ave. is producing
award wining beers.On June 1, 2007 the North American Beer Awards were held in Idaho Falls, ID. Boundary Bay brought home a gold medal for their "ESB," a silver for their "Dunkles Bock," and a silver for their "10th Anniversary Ale." In the '08 NABA, Boundary took home a silver for their "Cabin Fever." And in Dec. '09, Boundary Bay was awarded Best Brewery in Washington State by the Readers Choice Awards in the Northwest Brewing News publication.And, the Bistro and serves excellent food as well! If you come to Bellingham - and you enjoy good food, expertly crafted beers, and live music - Boundary Bay Brewery & Bistro is not to be missed. |
ACKNOWLEDGEMENTS
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