While there was no shortage of breweries in the Pacific Northwest prior to Prohibition,
few of them issued advertising mugs or steins. California had four more years of
operation than Washington and Oregon, yet their breweries didn’t
issue many either. Of the examples shown here, and including
the variations not shown, they number less than sixty.
However, I hope that response to this article results in additions
to the list.
It's not known who made this "stone mug" but it
was decorated by the Rochester Thuemler Company of Pittsburg, PA. While it isn't
marked, another Milwaukee mug was found that had the company's
promotional advertising on the reverse side. This was probably a sales
stimulator made using graphics from a closed account.
I've read learned opinions on this
issue and am none the wiser. The Bellingham Bay Brewery gave away
unlidded mugs for promotions, yet their 1906 ad referred to them as
steins! So, as not quibble over semantics - for the purpose of this
discussion I'll go along with, steins have lids and mugs don't.With the exception of the
pieces made
by Mettlach, it’s difficult to establish age, but the operating years of
the breweries and their promotional campaigns often gives useful
clues. Such is the case with this first example. This 4½"
tall mug is ca.1892, from the
Milwaukee Brewing Co.
of Tacoma (1891-1897).
The next
piece is from the
Pacific Brewing & Malting Co. of Tacoma
(1897-1916), successor to the Milwaukee Brewery mentioned above.
This 0.4L, Mettlach mug is marked on the base with the manufacture date of 1895. This
indicates that the Mettlachs were not necessarily issued on or near
their date of manufacture, since Pacific Brewing & Malting was
established two years after this was made. It appears that some U.S.
wholesalers purchased blanks (usually form no. 1909) from Mettlach and
applied the “printed-under-glaze” (PUG) designs when needed.
Another
mug from Tacoma is this "Columbia Brew" from the
Columbia Brewing
Co. This was a non-alcoholic brand of near-beer
introduced in 1921.
These beverages were not allowed to be
called "Beer," but instead were referred to as a "Brew." During State-wide Prohibition, from 1916-1921 the brewery was
operating as the Columbia Bottling Co. Then in 1921 it was sold and
resumed operation as the Columbia Brewing Co.
Mettlach manufactured two
mugs for the
Everett Brewing Company
(1904-1915). The base of this ¼L, "factory scene," PUG is dated 1910.
The other Mettlach (not shown) was just a larger capacity stein
with the same graphics.
The brewery also issued at least three lidded steins inscribed with,
“Compliments of the Everett Brewing Company.” This 0.5L example has a 2”
kick-up bottom
The
Seattle Brewing & Malting Co. (SB&M) was established in
1893, and the mug shown here is the earliest of six different mugs
issued by the company. It doesn’t mention “Rainier Beer”- which was
about to be adopted as their flagship brand. This 0.4L example, ca.1895,
was made in Germany and stands 4⅜" tall. The decoration was applied by
the Albert Pick Co. of Chicago. There is also a slightly shorter example
of this same mug.
SB&M's
second issue was a ¼L, “Rainier Beer” mug made by Adolf Diesinger of
Höhr, Westerwald, Germany. One side panel
of the mug displays a figure of a waiter holding two bottles. This figure was
introduced in SB&M's Aug. 1902 advertising, so I’ve dated the mug,
ca.1902. Interestingly, the other side panel depicts the iconic German
figure of the Munich Child sitting on a Rainier cask and holding the
traditional beer mug and radishes. It's an odd choice since SB&M
didn't use the Munich Child in any of its advertising. There is one
other variation of this Diesinger mug that's also in my collection.
The above
mug was soon replaced by another
¼L Diesinger (#R-25) that
depicted a wigged figure with the phrase, "A good Judge Knows - Rainier.” This ad campaign was introduced by the brewery
in Aug. 1903, and the familiar “Judge” mug soon followed.
There are at least three variations of this mug that I’m aware of, and
differences are primarily with the decorative frieze band below the rim. This
British, wigged barister was not used in any other advertising, but the phrase was.
For more on this and the previous Rainier mug - go to my article: "Tale of Two Diesingers"
The Benevolent and Protective Order of Elks
(B.P.O.E.) is a fraternal organization that has had a friendly
relationship with the breweries, and this "Time to Drink Rainier Beer"
mug is a prime example. It was decorated by the Thuemler Mfg. Co., ca.1906. The brewery provided these
presentation pieces for Honolulu Elks Lodge leader, Col. C. J. McCarthy
(who was to become the 5th Governor of Hawaii). He also operated a Hotel
District saloon called the Criterion, which was the first to offer
Rainier Beer in May of 1895.
Another SB&M
mug is ca.1907 and is a "factory scene" - albeit a mythical one. This
image appeared in a 1907, monthly periodical in a Rainier Beer
advertisement. Everything behind the front row of buildings never
existed, it was merely artistic license. I've included the original ad
to better show the mug's image.
I believe the
above mug to be a prototype, since another example has yet to
be found. The identical scene of SB&M's Georgetown plant was
also used on this
stein for Löwenbräu of Munich.
Another SB&M
mug was issued ca.1907, and has most often been found in San
Francisco, but in Seattle as well. This leads me to believe that it was issued, when “Rainier
Beer” made serious inroads into the S.F. market following the fire and
earthquake of 1906.
The base is marked with the numeral 10, which
is a 10 oz. capacity mark. The mug was most likely manufactured by the
Edwin Bennett Pottery Co. of Baltimore, and decorated by Thuemler.
The
North Pacific Brewing Co. of Astoria, Oregon (1902-1916) issued these
PUG mugs in three colors that I know of - blue & maroon (shown), plus
green. They were issued sometime after 1902, when the North
Pacific’s name changed from “Brewery Co.” to “Brewing Co.” These mugs
are likey Bennett Pottery products.
North Pacific also had a Seattle
connection, in that the brewery’s founder, John Kopp, was a partner with
Alvin Hemrich in 1883, when the two established the Bayview Brewery
which would merge with two other breweries ten years later in forming Seattle Brewing & Malting. In 1884, Kopp sold his share and
moved to Astoria where he established his own brewery.
Of the few Oregon breweries that issued
mugs, one was Portland's Mt.
Hood Brewing Co. (1905-1913). I don't have any
specifics on this piece as yet.
German brewer, Henry Rust, operated his Pacific Brewery in Backer City from 1874 to
August of 1902. Adjacent
to the brewery was his saloon and opera house called Rust's Hall. This 0.4L
mug by the Mettlach factory of Villroy & Boch is ca.1897, and was
imported and decorated by Albert Pick & Co. of Chicago. It
was no doubt used in his saloon business.
This Aug. Buchler is a 0.3L mug made by Mettlach ca.1896. August Buchler purchased the Columbia Brewery in The Dalles, in April 1877.
Since "Columbia Brewery" is not on the piece, it's believed that it was
one of a set intended for Buchler's personal use. Upon receiving them
I'm sure he was annoyed that The Dalles was misspelled, "The Dallas." In
February 1905, Buchler sold the brewery and it was incorporated as the
Eastern Oregon Brewing Co.
The
Henry Weinhard Brewery of Portland (1862-1928) was Oregon’s
largest brewery. They issued at least four mugs, this one in light
gray for general distribution in Portland. It only has "H. Weinhard" on
the front, which was sufficient information for the local market.
It's similar in color and and used the same font as a jug advertising: "Pure Apple
Cider - Henry Weinhard" - which would suggest that both the jug and
stein are ca.1918. This was during
state-wide Prohibition when the brewery was producing near-beer.
The
next two mugs were for distribution at major expositions, and the last
was for a San Francisco restaurant.
The brown, 0.3L mug was believed to have been issued in 1905, for the
4½ month long, Lewis and Clark Exposition held in Portland. It
has has a base mark 30, which matches form no.30 used by Marzi & Remy,
plus the handle is consistent with their mugs.
(below - for sale)
The next
was a distinctive, 8 oz., barrel shaped mug for the 1915 Panama-Pacific
International Exposition in San Francisco. The Expo ran from February
1915 to December 1915, and the Expo’s German restaurant,
Alt Nurnberg,
was able to offer “Weinhard’s Special Exposition Beer” right up to the
close of the fair. Oregon’s state-wide prohibition was to take effect on
January 1st, 1916, so the Portland brewery just managed to fill the
Expo's demand.
After the brewery ceased production
of full strength beer, their S.F. agency, now doing business as the
Henry Weinhard Brewery, contracted for the production of beer and
handled its distribution. It’s not known who made their beer but the
agency continued supplying "Rheingold Beer" to their accounts, including
the
Hof-Bräu Café. The agency had this
mug made for the Café that
promoted the establishment as well as their beer.
The base is marked with the numeral 8, which
is an 8 oz. capacity mark.
The mug was most likely
manufactured by the Edwin Bennett Pottery Co. of Baltimore.
Another
San Francisco brewer issued mugs which also promoted both their beer
and its purveyor. These three examples for the "New Louvre," tout "Wieland's Extra Pale."
The New louvre Cafe was a restaurant that opened on O'Farrell St. in 1891 and closed in 1899.
Leopold Schmidt
was a
prominent, Northwest brewer who issued seven different mugs & steins
from four of his five breweries. In 1896, he established
the
Capital Brewing Co. in
Tumwater, Wash. This "Olympia Beer" stein, ca.1898, was the most
decorative of all his steins². The 0.5L example was made by Marzie &
Remy in Höhr, Hesse-Nassau, Prussia. In 1902 the Capital Brg. Co. changed its name to the
Olympia Brewing Co.
This stein was reproduced by the brewery in the ‘70s and '80s, and now the hand-painted original is often dismissed as a reproduction.
Another
series of cheaply made mugs were made of milk glass that
was painted to look like pottery with "3-B-Beer" painted in black near the base.
The images were usually of monks, but in different poses then those
in the pottery sets. There is also a version depicting a stag's head. I'm
aware of four variations of these milk glass mugs that were issued
as singles rather than sets.
After the 1906 fire and earthquake, and the subsequent loss of many
local breweries, Schmidt decided to build a brewery there to better meet
the demand for his beer.
The last stein
Schmidt came out with was in 1913, and had a 0.5L capacity. It was
manufactured by
There's a rarely-seen
variation of this stein that has a
brown background and different upper and lower decorative bands. In Dec. 1902, construction was completed on Schmidt's
Bellingham Bay Brewery, and in June 1903, he purchased
the
Salem
Brewery. So, Schmidt soon issued a matched set of
three steins. A family member later confirmed³
that it was in 1904 that a German firm was commissioned to produce
the set commemorating his three breweries. Other collectors
suggested that the three steins were ca.1907, but that doesn’t take
into account that by then his Acme Brewing Co. was in operation, and
would have joined the three others for a set of four. There are no
markings on these three steins, but the fine hand-painted work
suggests that they were done in Germany. This Olympia stein, like
the aforementioned version, was also reproduced in the ‘70s, by a
number of makers. One of which has "1904" in gold, printed on the
base, and is
sometimes mistaken for an original.
Schmidt's
Bellingham Bay Brewery also gave away inexpensive sets consisting of
six pottery mugs and a matching pitcher [not shown]. The sets came
in gray, brown, and green, and depicted monks engaged in various
activities. They were labeled “Compliments of the Bellingham Bay
Brewery” in small gold print near the base of each piece.
(below - for sale)
By 1904, Leopold Schmidt had established a bottling works and agency
for his Olympia Beer in San Francisco.
The
Olympia Beer Co.
issued this mug for the local market, ca.1905.
The stein is consistent with those
manufactured by the
Edwin Bennett Pottery Co. of Baltimore, and decorated by Thuemler.
Schmidt's
Acme
Brewing Co. was opened in April of 1907, and that year
this 0.3L
stein by Mettlach was issued. As with the Pacific Brewing & Malting
stein (above), the Acme was decorated and distributed well after its
inscribed 1904 manufacture date. Once Acme Beer had gained
acceptance, Schmidt scaled back the distribution of Olympia Beer in the SF Bay Area market in
deference to his Acme brand.
Another Acme mug was this
5" tall example with silver striping,
ca.1909, produced by Thomas Maddock’s Sons Co., Trenton, N.J. The shape
was influenced by Art Nouveau, which gave it
a decidedly modern look. The "Home Product" reference was an attempt to
distance Acme Beer from the saloon-drinking crowd.
(see below - for sale)
The third Acme is a miniature (4¼" tall) ⅛L
mug made for one of Acme’s tied houses, the Heidelberg Inn
on Ellis St. It’s inscribed around the rim: “Acme Beer! Oh! So Good.”
Leopold Schmidt had a fifth brewery in Washington - the
Port Townsend Brewing Co., but to my knowledge, no mug
or stein was
ever produced for that brewery. Simon
Peter Gerz I (G.m.b.H.) of Höhr, Hesse-Nassau, Prussia (now
Höhr-Grenzhausen, Rhineland-Palatinate). In May of 1913, Olympia updated their labels and promotional material with a new
style font that appears on this stein, and is familiar even today.
Unfortunately, in November of 1914, they learned that state-wide
prohibition had been voted in, effective Jan. 1, 1916, leaving a mere
thirteen months to liquidate their stock and either shut down or convert
to other products.
This mug with the dollar bill image at first appears to be a novelty
piece, but it was issued by Seattle's
Washington Brewing Co.
(1913-1915). This brewery had been established in 1902 as the
Spellmire Brewing Co.
The Beer Barons of Washington and Oregon produced most of the western,
pre-prohibition mugs & steins. I would have expected a larger number of
these from the major breweries of California, especially San Francisco.
Other than the few mentioned above, the only other S.F.
steins that I’m aware of are from August Lang, a bottler of “Fredericksburg
Beer” from 1886 to 1911. In 1911 he formed the
Aug.
Lang Brewing Association, and his flagship brand was
Tivoli Lager.
The largest of his six steins is 0.5L, 6" tall (to the
lip), showing his massive bottling works, ca.1910. The side panels
depict bottles of Red Lion Stout and Tivoli Lager Beer. The stein
was produced by Matthais Grimscheid of
Höhr, Hesse-Nassau, Prussia. The artist
that designed the stein was Anton Killian Beuler, (mark at right).
Lang also gave away five
steins with “Tivoli-A-Select-Lager” inscribed below their rims. The 2¾"
tall miniature shows Red Riding Hood meeting the Wolf. The 4¼" tall, ⅛L
stein is decorated in teal & brown (also comes in cobalt & brown), with a scene of man serenading his
girlfriend. The 4⅞" tall, ¼L stein shows a tavern scene, and is done in
cobalt and brown. This stein was made by
J.W. Remy
A
pair of
¼L steins at a slightly shorter 4¾" are these ivory-colored examples with a
cobalt background and accents in brown. One depicts a hunter with his dog,
and the other is of a horseman and his dogs in hot pursuit of a
stag. The pair was made by another Höhr manufacturer, J.P. Thewalt⁵.
All of Lang's steins were made in Germany, and it's not unusual to
find them missing their lids,
especially if they were used for drinking. The lids just got in the way
and weren’t very sturdy to begin with.
Southern
California had numerous breweries, but I only know of two mugs from that
area. Both are salt glaze, "Flemish Stone Ware" pieces
with cobalt coloring, made by Whites Pottery of Utica, NY. One example
is from the San Diego Brewing Co. (1896-1907) and the other, with the
eagle logo, is from the Los Angeles Brewing Co. (1897-1920).
While they aren’t steins,
these two lidded, Los Angeles Brewing Co. beer jugs⁶ by Mettlach, fall
into this category of collecting. The date marking on both pieces is
1903. The numbered jug on the left was purportedly issued to the
brewery workers to draw their allotments of beer, which they consumed
during the work day. The larger jug on the right, sometimes called a
growler, was issued to saloons for takeout, much like the growlers of
today, and would have required a deposit.
The tops of both lids are marked: “This jug is not
for sale, it is the property of the Los Angeles Brewing Co.
'Kuehnrich' Phone East 82. U.S. Patent No. 572257.” Kuenrich
refers to the president of the corporation, Paul Max Kuehnrich.
The topic of this piece is West Coast brewery mugs & steins.
However, ther are notable items from eastern Washington known as the ”Inland Empire” - nowhere
near the West Coast.
This
unusual mug is from Chewelah, just north of Spokane, and is 5½" tall
with a .5L capacity. The brewery operated from 1892 to 1913. The mug
has no base marks, so the maker is unknown.
Note
the mis-spelling of Brewery.Another mug,
this one from Spokane itself, is from the Galland-Burke
Brewing Co. (1892-1902). It was made by Mettlach and has a date mark of
1896 on the base. I've been told of a variation of this mug with
slightly different coloring, but have yet to confirm that.
Another
mug worth mentioning isn't from the West Coast either, but it's
still a nice western piece, ca.1908. It is inscribed: "Sierra Famous Beer"
using the sgraffito technique. The Reno Brewing Company was established in
1903, and Sierra was its flagship brand. There is a matching cobalt-blue mug that is inscribed: "Reno Brewing Co. Inc." Beginning in
1908, quarter-page ads appeared adding "Inc." to their name. While
there is no manufacturer's mark on the base, the stein is attributed
to the Edwin Bennett Pottery Co. of Baltimore. Bennett used this
sgraffito technique on other cobalt pieces, and its mugs often
have the figure of Gamrinus on the handle just like these.
While slightly off the subject of brewery mugs & steins, I'd be remiss if I didn't touch on some of the interesting
examples issued by the beer purveyors. The Hof-Bräu Café and New Louvre
mugs (above) were both examples of brewery/purveyor mugs. But there
were others that did not promote a specific brand of beer.This stein from Seattle's Hotel Butler, however, does
promote a specific brewery - Anheuser-Busch. This ½L stein, by
Mettlach (ca.1896) displays the famous Anheuser-Busch logo between,
"Hotel Butler" and the proprietors' sur names, "Hamm & Schmitz."
Dietrich Hamm and Ferdinand Schmitz, established the hotel in 1894.
This "Hotel Butler" stein, by Mettlach
(ca.1901), does not promote a specific brand or brewery, but rather
promotes beer consumption in general. It depicts a delivery boy packing
a keg of Pilsner beer - with invoice in hand. The partners sold the
hotel in July of 1905 to brewer & capitalist, Edward F. Sweeney.
Another Seattle hotel
issued a number of mugs, one of which just illustrates the grandeur of
the establishment. This was the Hotel Savoy which was built in 1906 by
Edward F. Sweeney, who had just
sold his major interest in the
Seattle Brewing & Malting Company.
Sweeney also used this series of mugs, attributed to
Roseville Pottery, but they bear no Roseville marks. The set consists of
twelve pieces, and possibly more, each with a different word ending in
"..tion" - specifically:
Anticipation, Acceleration, Celebration, Exasperation, Expectation,
Inspiration, Limitation, Lubrication, Meditation, Recreation,
Renunciation, and Vacation. All had different images of folks enjoying
beer - in keeping with the key word. I don't believe the Savoy used the
complete set, but I can't be sure.
This
stein comes from a Spokane hotel, built in 1894 by Jacob Goetz (aka "Dutch Jake") and Harry F. Baer.
This 0.4L Mettlach stein (ca.1897) merely shows the proprietors' surnames, city, and state, with no indication that it's from their opulent
Coeur d'Alene Hotel, which was also home to a theatre, a dance
hall, and Turkish bath. However, the main attraction was the
large saloon with multiple bars, and lunch counters, plus gambling activities such as Keno, Roulette, Faro, and Stud Poker. There is also a smaller, 0.2L version of this Goetz & Baer stein.
NOTE: Harry Goetz (the son of “Dutch Jake” Goetz) opened the Goetz brewery in 1933 with partner Emil Sick,
and three years later merged with Spokane Brewing and Malting Co.The last stein is something of an enigma.
This example came from the brewery's display case and is the only one known. Oddly, it has a lid from
the HackerBrewery of Munich. It's been suggested that the
original pewter lid was damaged and a correct replacement was
unavailable.
Another theory is that this stein was a prototype.
It would have been too expensive to cut a die just to produce a single lid for a concept
piece on approval, so they used a spare from a
completed contract.
To the stein collecting community, most of these examples are not highly prized, nor particularly valuable. However, that's not true for collectors of Western breweriana. To this group, many of these items are of great interest and represent a real challenge to obtain.
Not all of these examples are in my collection, so if you have one you're parting with - please let me know.
FOOTNOTES:
¹ The 0.5L Everett stein was made in Germany by Rossroof & Gerz (mold no. 308). In 1907 Eckhardt & Engler took over the marketing of Rossroof & Gerz's production. The scene of the women listening to the guitar player is #520, on pg. 12 of the Eckhardt & Engler catalog.
² The tall, pre-prohibition, Olympia Beer stein is Marzi & Remy mold No. 1660. The translation of the two sayings on the sides of the stein is: "Don't fear and save where you could - Drink instead when it tastes good!"³ In a letter from the Olympia Brewing Company, dated Dec. 30, 1972, Trueman Leopold Schmidt, vice-president of the company and grandson of the founder, confirmed that the stein was made in Germany in 1904.
⁴ The ¼L Tivoli stein with the tavern scene (no. 615) is shown on pg. 34 of the J.W. Remy catalog.
⁵ The pair of J.P. Thewalt steins are catalog numbers 1057 and 1058; for the Hunter with a rifle, and the Horseman and stag respectively.
⁶ This was referred to as a kannen mit patentverschluss which translates to: "a jug (or Flagon) with patented lock." The U.S. patent 572257 was issued on Dec. 1, 1896.
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These Pre-Prohibition steins are available - go to:
STEINS |
Thank you to Carl Sheuman for an image of his unique Columbia Brewing stein.
To Mark Morehead for the 1918 "H. Weinhard" stein.
To the "Prosit" magazine for the image of the New Louvre stein that appeared in the Sept 2010 issue.
To Michael Wood for his translation of the saying on the tall Olympia stein.
To Marc Geyer (Lynn Geyer's Auctions) for the North Pacific Brewing stein in red.
And to Tony Vincent for his beautiful Chewelah Brewery mug.
For any
comments, additions, or corrections -
or for brewery
collectibles you wish to sell - please
contact me:
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