Elmer Edward Lloyd Hemrich - header graphic
Portrait of Elmer Hemrich - image


Biography of Elmer E. Hemrich (1890-1937)
and
Elmer E. Hemrich's Brewery, Inc.

The following is the composite of biographies published in 1917, 1937, his obituary, and independent research.

Elmer Hemrich was born 18 Sept. 1890 in Alma, WI, a son of Alvin (see biography) and Wilhelmina "Minnie" (Rutschow) Hemrich. Minnie was born in Ganchendorf, Germany, and his Alvin in Alma, WI.  His father was engaged in the brewing industry his entire life, beginning when he assisted his brother, William, manage the family brewery in Alma. He then brought his wife and young son Elmer to the West coast to join his father and another brother, Andrew, who had a brewing enterprise in Seattle (Bay View Brewery).  Alvin then took a position at the Victoria Brewing & Ice Company, in Canada, where Elmer's brother Andrew was born in 1892. Alvin returned to Seattle and the family remained their, making it there home. In 1905 Elmer's youngest brother, Walter, was in Seattle. 
Elmer passed his school days in Seattle attending public schools, as well as Wilson's Modern Business College. His father had purchased the Aberdeen Brewing Co. in 1902, and Elmer spent all his time away from school assisting with the numerous duties entailed in brewing process. By 1910, he had become proficient enough to take over the post of assistant manager of the Aberdeen plant.  In the following year, just prior to his twenty-first birthday, he was placed in full charge of the brewery. With Elmer now manager and vice-president of the brewery, Alvin was free to devote all his attention to his other responsibilities in Seattle as president of the Hemrich Bros. Brewing Co. and of the Claussen Brewing Co.

Surf Packing Company - In February 1915, the Surf Packing Company was organized, with Alvin Hemrich as president; Elmer E. Hemrich, vice president and manager; and Paul F. Glaser secretary and treasurer. The cannery produced the Hemrich brand of clams and clam nectar. They erected a building ninety by one hundred and thirty feet, installed all modern machinery and electric motive power and they have a steam plant for cooking. They employ thirty-five people and had the capacity for thirty thousand cases each season. Elmer E. Hemrich also became one of the organizers, and was a vice president, of the Security Savings & Loan Association in Aberdeen.
 
In 1919 the family expanded their razor-clam packing business when Elmer built a second cannery at Snug Harbor, on the east side of the Alaska's Cook Inlet. This cannery, in addition to packing clams also prepared salmon, was lost by the Hemrich family during the panic of 1922.

However, in spite of these set backs the family decided to give it another try. In 1923 Elmer found another site, and  proceeded to build a new cannery at Kukak Bay in Southwest Alaska. This became one of the most successful fish preserving establishments in the North.

Hemrich trade token - image

In 1925 Elmer, leased the Alaska cannery to another packing company, and concentrated on helping his father reopen the old Bay View plant in order to brew near-beer. Also in 1925, Elmer took on additional responsibilities. On May 25, at San Rafael, California, Mr. Hemrich married Nina Irene Beckwith, daughter of Elmer Gridley and Lucina Beckwith. They were the parents of twin daughters: Zonya Mina and Zarya Lou, born June 13, 1935.

In 1929 Elmer was involved with his father in the start-up of Hemrichs Inc., which operated as the Hemrich Brewing Co. He stayed on brewing near-beer with his father until new opportunities in the brewing industry became available. In August of 1932, recognizing the possibility of repeal, seven and one-half months before it actually occurred, Elmer purchased the Columbia Brewing Co. of Tacoma. Since the brewery had been producing near-beer during Prohibition, it didn't require as extensive remodeling as might otherwise been necessary. In April 1933 sales of his Alt Heidelberg Beer commenced under U-Permit No. 1204. He remained the president of Columbia Breweries, Inc. until October, 1935, when he sold his interest to Joseph F. Lancer.

 

Elmer E. Hemrich's Brewery, Inc.

With no intention to quit the brewery business, he founded Elmer E. Hemrich's Brewery, Inc. in Seattle, directly after retiring from the Tacoma concern. The company was incorporated by Elmer and his wife, on 1 November, 1935. While not manufacturing the product the new company distributed various beers under their "Gold Seal Brands" banner. One example was their Union Beer made by the Balboa Brewing Co. of Los Angeles (shown below). An identical label from the Mutual Brewing Co. shows that they were also producing produced Union Beer, but possibly a couple of years later. The Union Beverage Distributors of Los Angeles were also distributing Union beer, and while the labels are not identical there are similarities. The possible connection has yet to be established.

E. E. Hemrich's Union Beer label - image

Another brand of Elmer's, made in California, was his Gold Seal Beer (shown below). This beer was "As Good as Gold from Breweries of Old" and was brewed by the Regal Amber Brewing Company of San Francisco. He then contracted with the Mutual Brewing Co. of Ellensburg, WA to brew his Gold Seal Beer.

In 1936 Elmer changed the name of his company to Gold Seal Breweries, Inc. After Elmer's father died the Apex brewery was sold to Emil Sick, and Elmer then contracted to have his Gold Seal Beer produced in the Apex plant - which was still being supervised by his younger brother, Walter.

A later version of this Gold Seal label lacks the "Elmer E. Hemrich Brewery, Inc."  indicating that Mutual (below left) had either contractual or full rights to the Gold Seal brand. A Gold Seal label displaying the same slogan (below right) was made in the early '50s at the Silver Springs Brewery in Tacoma. So it appears that rights to both the Union and the Gold Seal brands passed to the United Union Breweries after the Mutual Brewing Co. closed in '43.

E. E. Hemrich's Gold Seal Beer label - image

 

Mutual Brewing's Gold Seal Beer label - image Silver Springs Brewing's Gold Seal Beer label - image

 

Elmer was also the founder and president of the Hemrich Wineries Corporation, which was devoted to the manufacture of wines from Washington fruits and berries.

However these ventures were short lived. On 20 January 1937, 46 year old Elmer E. Hemrich collapsed at his Lake Steilecom home, and died in a Tacoma hospital from heart failure. He left a widow and twin, infant girls.

Elmer's estate kept his Gold Seal Breweries business going until 1940, and his Hemrich Wineries Corp. closed shortly thereafter. Sadly there is little to be found about these ventures or this visionary man. Had he lived, he would certainly have accomplished so much more.

 

 

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ACKNOWLEDGEMENTS

  • Special thanks to the Graham family for sharing the family history, and Elmer's portrait.

  • To Bryan Anderson for use of the E. E. Hemrich Union Beer label.

  • And to Labelologist Bob Kay for the Gold Seal labels.

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