Hemrich Brg. Co. letterhead, c.1933 - image
History of the Hemrich Brewing Companies
(1933-1940)

 

In April of 1933, Alvin Hemrich established the Hemrich & Western Brewing Companies, known as Plants No. 1 & No. 2 respectively. The following year he sold the Western plant (No. 2), along with the rights to the Hemrich brand and business, to Rudolph Samet. The Western plant became the new Hemrich Brewing Co. and continued in operation until 1940. Following the sale, Alvin established the Apex Brewing Company in the original Hemrich Brewery - Plant No.1.


Hemrich Brewing Company, Inc.
(1933-1934)

With Repeal in early 1933, Alvin M. Hemrich resumed his brewing activities. He first established a holding company called the Hemrich Investment Corp. (U-Permit No. 1211) which would underwrite the startup of two breweries. First he modernized the original frame brewhouse, adjacent to the old Bay View plant, at 2918 Airport Way, and resumed operation under the name Hemrich Brewing Company - or Plant No. 1. Here he was joined by his youngest son, Walter, who was a recent graduate of the Chicago Brewer's Institute. Walter was listed as a Brewer in the 1934 Seattle city Directory.

Hemrich's Brewery - plant 1, c.1933 - image
Hemrich's plant No.1 at 2918 Airport Way, c.1933

 
Plant No. 2 was doing business as the Western Brewing Company, located at 5225 East Marginal Way, in South Seattle.
 

On April 7th 1933, the first beer available in Seattle, after Repeal, was "Hemrich's Select." This was a familiar Northwest brand from the Pre-Prohibition era, produced by Alvin's Hemrich Bros. Brewing Co. Even the 1934 label (below) was a near replica of the pre-prohibition version.Hemrich's Select 1933 beer label - image

The only immediate competition from a brewer in Washington State was from Alvin's son Elmer. Following his father's lead, Elmer had purchased the Columbia Brewery in Tacoma and brought that plant on-line in time for Repeal.

Two other breweries were nearing completion, the Olympia Brewery in Tumwater, and the Horluck's Malt & Brewing Co. of Seattle. The plant came on-line as the Geo. F. Horluck Co., but before the year was out it incorporated as the Horluck's Brewing Company.

The two labels (below) are for beer less than 4% alcohol which was the strongest allowed until the Repel Amendment was ratified on 5 December 1933.

Jockey Club label, c.1934 - image
"Jockey Club Lager" label

Hemrich Coronet beer label, c.1933 - image
"Hemrich Coronet Lager" label
 


 



 



Western Brewing Co. (1933-1934)

Plant No. 2 of the Hemrich Investment Corp. was the Western Brewing Co. located at  5225 E. Marginal Way. It was in production by mid-summer of '33, at a cost of $300,000. The plant was situated on a site affording three direct methods of transportation. A paved highway fronted the plant while shipping by rail or water was convenient to the loading platform at the rear of the building, and the company owned a deepwater wharf.

On 31 May of 1934, Alvin Hemrich reshaped his brewing enterprises by selling his interest in Plant No. 2, along with the rights to his existing brands - including the Hemrich name.
 

 

Hemrich Brewing Company (1934-1940)

Hemrich Brewing Co. c.1938 - image
letterhead, c. 1938

Rudolph Samet was lead on the transaction to purchase the Western Brewing Co., and then headed up Plant No. 2, operating it as the Hemrich Brewing Co. The legal name of the company was the Hemrich B & I Corporation.

Samet had been with the Hemrich family's Seattle Brewing & Malting prior to state-wide Prohibition. As early as 1911, he was manager of SB&M's Bottling Depot. In 1915 he was plant manager, and then moved to San Francisco to manage Hemrich's new Rainier Brewery in 1916 when state-wide Prohibition shut them down. Just four years later they were shut down again, this time by national Prohibition. When Canada's Prohibition ended in the western provinces in 1920, Samet managed the Hemrich's Rainier plant in Kamloops, BC from 1921-1926. His long term association with the Hemrich family's brewing interests explains how he could broker this deal with Alvin.

Hemrich's Brewing Co. plant 2, c.1938 - image
the new Hemrich Brg. Co., c.1935

On June 30, 1934, the new firm added "Happy Peppy Beer" to the brands purchased with the business, which included "Jockey Club," "Hemrich Coronet," and the flagship label - "Hemrich's Select."

Hemrich Coronet beer label, c.1933 - image


In December of 1935, the president of the Olympia Brewing Co., Peter Schmidt, introduced a new style of bottle called the "Stubby." It was an immediate success and virtually all of the major brewers adopted the new style container.

The brewery soon introduced their "Hemrich Coronet 'Stubby' Lager Beer" (label at left).

On 25 March of 1936, Samet's company was restructured with $250,000 capital stock, and with the Canadian firm, British Columbia Breweries, Ltd. as the majority stockholder.

The 1936 calendar, shown below, displayed their two major labels - "Happy Peppy" and "Hemrich Coronet." By now they were also offering draught lager beer in "Jumbo" versions. Both "Hemrich's Select" and "Coronet" were available in either quart or half-gallon bottles.


By 1938, the company had dropped "Happy Peppy Beer" and were promoting "Jocky Club" and "Hemrich Coronet" as their flagship beers.

No Hemrich beers were ever offered in cans, either by Alvin Hemrich, or by Rudy Samet.

In spite of the early restructuring, and changes in brand promotion, nothing did enough to save the company. With sales dwindling and losses mounting, the Canadian backers had finally had enough.

Unable to find a buyer, the board of directors voted to shut down the plant and liquidate the assets. The plant was closed in 1940, and the corporation was totally dissolved as of December 31st, 1942.

Perhaps one factor that lead to the Brewery's demise was the adoption of a new style bottle sealer. The 1939 ad (below) states: "Innovation! Surprise awaits you at beverage dealers! A beer in a bottle which needs on opener! A beer bottle cap which can be removed by the most delicate fingers..."
This ill fated design must not have held a seal, or removing it proved problematic - even for delicate fingers!
 

Hemrich brewing Co. 1936 calendar - image
1936 calendar - art work by Bradshaw Crandell

Hemrich Pop Top ad, c.1939 - image

Hemrich beer truck, c.1936 - image
delivery truck, c.1936

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ACKNOWLEDGEMENTS

  • Special thanks to the estate of Al Gile and facilitator, Amy Hebert, for the beautiful, 1936 Hemrich calendar.
     
  • And to Jeff Henry for the 1938 Hemrich Brewing Co. letterhead.   

 

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